Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and sales growth.
Coordinate with internal and external stakeholders to ensure timely execution of campaigns across various marketing channels.
Monitor and analyze campaign performance, track key performance indicators (KPIs), and provide regular reports and insights.
Conduct market research and competitor analysis to identify market trends, customer preferences, and competitive positioning.
Analyze customer insights, market data, and industry reports to identify opportunities for product positioning, target audience segmentation, and new market entry.
Support the management of digital marketing channels, including website, social media platforms, email marketing, and online advertising.
Assist in the creation and optimization of digital content and monitor website and social media analytics.
Collaborate with the creative team and external agencies to develop marketing collaterals and ensure brand consistency.
Assist in the planning and execution of marketing events, trade shows, product launches, and customer engagement activities.
Coordinate logistics, vendor management, and on-site event support to ensure successful event outcomes.
Evaluate sponsorship opportunities and manage sponsorships to maximize brand exposure and ROI.
Collect, analyze, and interpret marketing data, including campaign performance, website analytics, and customer insights.
Prepare regular marketing reports, dashboards, and presentations to communicate performance metrics, trends, and recommendations.
Monitor and track marketing budgets, expenses, and ROI, ensuring adherence to allocated resources.
Stay updated on industry trends, emerging technologies, and marketing best practices to drive innovation and competitive advantage.
Perform other department duties related to his/her position as directed by the Head of the Department